VDP Complete Vs. Traditional Marketing

Increasing Direct Mail Effectiveness.

The innovative VDP Complete® marketing methodology adds increased transparency and accountability to the formerly arcane art of marketing.

Traditional Marketing   VDP Complete Marketing
“Spray and pray” Highly targeted recipients
One message for all prospects Message tailored to each individual prospect
One fit and feel for all recipients Customized art and design for each demographic
No reliable way to track responses based on each individual piece, so no way to judge success Accurate response tracking by campaign – see trends early and respond
No way to track recipient interest unless there is a purchase or phone call made Ability to track leads that did not buy or request information
Limited or difficult multi-channel integration Seamless web and direct mail integration
No specific web pages for each recipient Recipient specific web pages with opt-in marketing


VDP Complete Program Components

Our experts and partners will execute each step of the VDP Complete program. Your marketing campaign can include all of the following components.

  • Comprehensive needs analysis
  • Detailed database review for identification of demographic information, existing sales opportunities, and additional information requirements
  • New customer development process
  • Coordinated direct campaign design and testing
  • Graphic arts and message design and testing
  • Special offer development design and testing
  • Direct mail campaign execution
  • Unique customer response tracking
  • Customized customer web pages (unique URLs)
  • Automatically populated opt-in marketing
  • Customized reporting, prospect information downloads, and email alerts
  • Conditional follow up marketing based on behavior